Alex Abbott
Weekly briefing on buyer behaviour and insight for revenue teams.
39.5% of new LinkedIn posts are now machine-written. Not 5%. Not 15%. Nearly four in every ten. Your buyers are scrolling through a feed that is almost half synthetic. And your sellers are being told to post more.
50% of B2B buyers switched vendors last year. Not because of product. Not because of pricing. Because of service. By the time renewal lands on your dashboard, the decision was already made.
If your annual enablement budget is 200K and 85 to 90% of sales training has no lasting impact after 120 days, you're spending roughly 170K subsidising forgetting. That's not a training problem. That's an architectural one.
The same pattern across CROs, VP Sales, and Revenue leaders right now. Your dashboards say you are busy. Website traffic is stable. But the conversations that matter are disappearing.
79% of sales organisations miss their forecast by more than 10%. Not because the sellers are weak. Not because the leaders are careless. Because the model the forecast is built on no longer reflects how buying happens.
There is a version of AI in sales that everyone is rushing towards. Plug in the tool. Connect the CRM. Let the machine coach the team. It sounds efficient. It is also why most AI coaching fails.
Cumai Aboul Housn
Perspectives on enterprise AI, operational intelligence, and the systems layer that determines whether transformation lands.
Generative AI holds the potential to push us far beyond the confines of outdated measurement paradigms, offering fresh ways to unearth genuine impact. Organisations must rethink their entire approach to evaluation.
Are you ready for your future audience? This is not another myth or sci-fi story. It is the very factual reality which is putting every brand in front of a critical choice: change or die.
A philosophical discourse on the intersection of artificial intelligence and human potential. What happens when machines stop assisting and start thinking alongside us?
Find where revenue is leaking and quantify the cost before you decide what to do next.
Supero helps B2B revenue leaders diagnose where performance is breaking down and where to focus first.
Every conversation is confidential, sprint-led, and independent of any vendor, methodology, or tool.