VP Sales, Sales Directors, and Heads of CS.
You have a performance variance problem. Some people hit target consistently. Others don't, and the gap is costing you every quarter. You need evidence, a credible explanation, and a short plan you can show upward.
Questions this answers
- Why do the top 20% succeed and the rest don't?
- What is performance inconsistency costing us per quarter?
- What can we actually shift in the next 30 to 90 days?
- Are we coaching the right things or the visible things?
- Is AI helping my team or creating noise they've learned to work around?
At the end of this diagnostic, you will have a clear, financially quantified picture of what is happening and why.
- Why your best performers succeed and what separates them from the rest
- The precise cost of performance inconsistency per quarter in revenue terms
- What can be shifted quickly versus what needs structural change
- Which tools are helping and which are creating friction or being ignored
- A 30-day improvement plan you can act on immediately
How we measure it.
The Supero Diagnostic runs on four proprietary instruments. This expression deploys the highlighted set.
Quality and quantity of commercial conversations, benchmarked against the Supero dataset.
How much of reported pipeline is real, qualified, and progressing versus noise.
Multi-dimension maturity score for AI adoption, effectiveness, and strategic alignment.
Revenue at risk, cost of inaction, and realistic recovery potential over 12 to 24 months.
Every dimension of the system.
We work across both the commercial and technical layers. Alex leads the revenue and conversation assessment; Cumai leads the systems, AI, and data layer. The findings converge into one quantified picture.
- Team performance patterns and variance analysis
- Conversation quality and commercial engagement
- Outreach quality, volume, and personalisation
- Discovery and deal progression behaviours
- Coaching effectiveness and ramp quality
- CRM data accuracy and pipeline integrity at team level
- AI tool usage and adoption across the team
- Tool effectiveness: helping, hindering, or noise
- Personal brand and social presence
- Quick wins: underused tools, simple fixes, immediate shifts
Outputs you can act on.
Not a document that sits on a shelf. A quantified picture of the problem, a financial case for action, and a prioritised plan your leadership team can use.
Team Performance Report
A clear picture of where performance variance sits, what it is driven by, and how it compares to the Supero benchmark.
Conversation Score
Team-level conversation quality, consistency, and volume benchmarked against the Supero dataset.
Inconsistency Cost Estimate
What performance variance is costing in concrete revenue terms per quarter.
Quick Wins
Immediate, low-disruption changes that can shift performance within 30 days.
30-Day Improvement Plan
A short, prioritised plan your leadership team can execute without waiting for a programme.
Tool and AI Recommendations
Which tools are helping, which to reconfigure, and which to replace or remove.
Minimal disruption. Maximum signal.
We observe, interrogate, and test. We do not derail the business with large workshops or lengthy questionnaires.
Scope
A working session to define the team, the core problem, and what success looks like at the end.
Assess
2 to 3 weeks: team interviews, outreach review, CRM snapshot, conversation quality analysis, AI tool audit.
Quantify
Conversation Score, inconsistency cost estimate, quick-win impact estimate, and performance variance analysis.
Deliver
A joint executive and team-leader readout with a prioritised 30-day plan and a clear path to broader transformation if required.
Pricing: We work on a base-plus-outcomes model. A meaningful share of our upside is linked to agreed KPIs, because pricing should reflect impact, not time spent. The diagnostic method, once designed, can be re-run annually as a longitudinal measure of progress.
One diagnostic. Three expressions.
Every Supero engagement runs on the same diagnostic spine. Start where the problem is most visible.
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One conversation. That's where it starts.