The Zombie Pipeline
A European SaaS company had 3.5x pipeline coverage and a 6% win rate. The CEO described his company as "a zombie." The CRM said healthy. The Pipeline Integrity Score said otherwise. They had outreach tools, discovery frameworks, and a methodology they had invested in two years earlier. None of it was connected to how buyers actually make decisions.
Before
3.5x coverage. 6% win rate. Fewer than 1 in 10 deals had genuine buying intent.
After (6 months)
Win rate tripled to 19%. Pipeline shrank 30% but every deal was real. First quarter the board saw numbers they could trust.
"We brought Alex in to improve how we convert pipeline. He diagnosed our situation quickly, identified the value drivers behind our platform, built a teaching narrative around them, and gave our team a structured approach to every buyer conversation. Then he built AI-powered account plans tailored to our market that turn strategic thinking into something any seller can execute in under an hour. That's what changed things for us - not just better methodology, but a repeatable system that scales across complex enterprise buying cycles."Read the full case on the Full Revenue Sprint page
CEO, Enterprise Marketing Software Company
The 3x Performance Gap
A global data and marketing services company with 3,000+ employees had a familiar problem: the top 20% of their enterprise sales team consistently hit target, while the rest were stuck in a cycle of activity without progression. Leadership could see the gap but could not diagnose why the same tools and training produced wildly different results.
Before
Same tools, same training, 3.2x gap between top and bottom performers. 67% of pipeline single-threaded.
After (90 days)
15x territory penetration. 6.4x stakeholder engagement. Performance variance narrowed from 3.2x to 1.8x.
"We had the platform, the methodology, and the training budget. What we didn't have was visibility into why half the team was thriving and half wasn't. The diagnostic gave us that clarity. We did the work. Supero showed us where to focus."Read the full case on the Team Revenue Sprint page
SVP Enterprise Sales, Global Data & Marketing Services Company
14 Tools. 3 Producing Value.
A mid-market technology company had invested heavily in AI across its revenue motion: prospecting tools, content generation, call intelligence, CRM enrichment, forecasting, and coaching platforms. The board asked "What is our AI strategy for sales?" The CRO could not answer with confidence. Usage dashboards showed adoption. Revenue had not moved.
Before
14 AI tools deployed. £180K annual spend. AI Maturity Index: 2.1/5. No attributable revenue.
After (6 months)
40% AI spend reduction. AI Maturity Index: 3.4/5. First credible, data-backed AI strategy presented to the board.
"We thought we had an AI strategy. The diagnostic showed us we had an AI problem disguised as progress. We made the changes ourselves. Supero gave us the map."Read the full case on the AI Revenue Sprint page
Director of Digital Transformation, National Investment Authority
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