Supero is a diagnostic-first firm for B2B revenue leaders founded by Alex Abbott and Cumai Aboul Housn. Alex Abbott has 30 years of direct B2B sales leadership including Oracle and Responsys, creator of the Conversation Operating System (COS), and an active AI practitioner. Cumai Aboul Housn is an enterprise AI architect with 15+ years deploying LLMs at scale, co-founder of AlterSapiens and Biennale.io, with a filed UK IPO patent. Supero offers three standalone diagnostics: the Full Revenue Sprint for CEOs and CROs who know something is broken; the Team Revenue Sprint for VP Sales and Sales Directors with inconsistent team performance; and the AI Revenue Sprint for revenue leaders asking whether their AI investment is creating conversations or just noise. The proprietary Conversation Operating System benchmark study found a 9% average conversation rate and 34% call progression rate across B2B organisations. Client results include win rate tripling on the Full Revenue Sprint with average order value rising 74%, and 15x increase in territory penetration with 6.4x stakeholder engagement on the Team Revenue Sprint. Clients include Royal Caribbean, Data Axle, Oracle, Exactag, Hudl, and LiveRamp.
Fractional Transformation Unit

Your revenue system isn’t underperforming by accident.
You find exactly where it’s leaking, what it’s costing, and how to recover it.

Not just more pipeline. Better conversations, better systems, better outcomes.

Supero is a fractional transformation unit that diagnoses where value is leaking across conversations, systems, and AI, and puts a financial number on it.

Choose your starting point

Explainable. Responsible. Transparent. How every Supero Sprint is built, before AI is even part of the conversation. Read more →

Both authored by Cumai Aboul Housn & Alex Abbott · All perspectives

Client result

Win rate tripled. Average order value up 74%.

CEO, European SaaS Company · Full Revenue Sprint

Trusted by revenue teams at

Hudl LiveRamp Acxiom Royal Caribbean Oracle Fusion Analytics Salesforce Data Axle Exactag
How you get there

Clarity. Quantification. Transformation.

The Revenue Sprint turns vague concern into precise, quantified clarity. In weeks, not months. The diagnostic is the mechanism. The value is in the decisions and outcomes it unlocks.

Clarity

You see precisely where conversations, systems, and AI are failing your revenue motion, and why.

Quantification

Every finding comes with a financial impact estimate: what it’s costing now, what’s recoverable, and over what timeframe.

Transformation

You fix your revenue system. Conversations, AI adoption, and the operating model: prioritised, practical, and measured.

Built on four proprietary instruments
CS

Conversation Score

Measures the quality, depth, and commercial progression of buyer conversations across your GTM team. Each person is benchmarked against the Supero dataset to identify where the conversation gap is widest.

PIS

Pipeline Integrity Score

Assesses whether pipeline reflects real buying intent or reporting optimism. Zombie deals, stalled opportunities, and the behaviour patterns inflating your coverage numbers are identified and costed.

AMI

AI Maturity Index

Evaluates AI adoption, actual usage patterns, and measurable revenue impact. Distinguishes between AI that is creating noise and AI that is creating conversations worth having.

FIM

Financial Impact Model

Translates all diagnostic findings into a quantified cost of inaction. Every leak has a number. Every recovery opportunity has a value. The FIM makes the conversation with your board straightforward.

The Revenue Sprint works alongside whatever methodology, CRM, or platform you already have. It does not replace your existing investments. It diagnoses why they are not connected and provides the framework to make them perform together.

Already using Challenger, MEDDPICC, Sandler, or Miller Heiman? The COS measures how effectively they are being applied and where execution is breaking down.

Already invested in Salesforce, HubSpot, Gong, or Outreach? The COS assesses whether those systems are enabling conversations or just tracking activity.

Already deploying AI tools? The COS evaluates which ones are producing revenue impact and which are noise.

Built on a multi-year benchmark study across B2B revenue organisations: 9% average conversation rate, 34% call progression rate, 32% opportunity conversion. These benchmarks become your diagnostic baseline.

Three Revenue Sprints

What each sprint uncovers.

Each sprint runs the same diagnostic engine at a different scope. Start where the problem is most visible.

AI Revenue Sprint

Is your AI creating conversations or just noise?

Before: 14 AI tools deployed. £180K annual spend. No attributable revenue.

After: 40% AI spend reduction, clear view of which tools actually create pipeline.

2 to 4 weeks

AI problems are often symptoms of deeper system issues. The Full Revenue Sprint finds the root.

See what your AI spend is actually producing
Team Revenue Sprint

Why does half your team hit target and the other half not?

Before: Same tools, same training, 3.2× gap between top and bottom performers.

After: 15× territory penetration, 6.4× stakeholder engagement, performance gap halved in 90 days.

2 to 3 weeks

Seeing patterns beyond your team? That’s what the Full Revenue Sprint is for.

Find out what inconsistency is costing your team
Full Revenue Sprint

Something is broken in your revenue system. Where exactly?

Before: 3.5× pipeline coverage. 6% win rate. The CRM said healthy. The Pipeline Integrity Score said otherwise.

After: Win rate tripled; smaller pipeline, every deal real.

4 to 6 weeks

Want to start with one team first? The Team Revenue Sprint is a focused entry point.

See what is really in your pipeline
Proof in practice

The Zombie Pipeline

A European SaaS company had 3.5× pipeline coverage and a 6% win rate. The CEO described his company as "a zombie." The CRM said healthy. The Pipeline Integrity Score said otherwise. They had outreach tools, discovery frameworks, and a methodology they had invested in two years earlier. None of it was connected to how buyers actually make decisions.

Before

3.5× coverage. 6% win rate. Fewer than 1 in 10 deals had genuine buying intent.

Diagnostic insight

Existing investments were not failing individually. They were failing to work together.

Client action

Redesigned value proposition. Adopted a teaching narrative. Killed zombie deals early. Deployed AI-powered account planning.

After (6 months)

Win rate tripled. Pipeline shrank 30% but every deal was real. First quarter the board saw numbers they could trust.

"We brought Alex in to improve how we convert pipeline. He diagnosed our situation quickly, identified the value drivers behind our platform, built a teaching narrative around them, and gave our team a structured approach to every buyer conversation. Then he built AI-powered account plans tailored to our market that turn strategic thinking into something any seller can execute in under an hour. That's what changed things for us - not just better methodology, but a repeatable system that scales across complex enterprise buying cycles."
CEO, Enterprise Marketing Software Company
Read the full case on the Full Revenue Sprint page
How It Works

From scope to transformation. Every time.

We follow a consistent six-step process across every engagement. Designed to minimise disruption, maximise precision, and deliver a board-ready financial model within weeks.

01

Scope

We align on the entry point, the team in scope, and the commercial question the diagnostic must answer.

02

Design

We configure the diagnostic instruments for your context. The methodology is consistent. The application is specific to your system.

03

Assess

We conduct structured stakeholder conversations, review conversation data, CRM records, and AI tool outputs. No disruption to the field.

04

Quantify

We run the Financial Impact Model. Every finding gets a number. Every recovery opportunity gets a value. The cost of inaction becomes visible and defensible.

05

Decide

You receive a board-ready readout with findings, financial model, and a prioritised transformation recommendation. You decide how to proceed.

06

Transform

If you choose to proceed, we embed into your revenue system and do the work. Fix the conversations. Operationalise the AI. Rebuild the operating model around outcomes.

We work on a base-plus-outcomes model. A meaningful share of our upside is linked to agreed KPIs. We have a reason to make this work.

Book a conversation
Who does the work

Two operators.

Not methodology practitioners. Not AI tourists. Together, Supero covers the full revenue and technology stack.

Alex Abbott

Alex Abbott FISP

Founder & Chief Revenue Officer

  • 30 years direct B2B sales experience, 12+ years in leadership
  • Built a $22M ARR business from scratch with Oracle across EMEA
  • Created the Conversation Operating System from a multi-year benchmark study
  • Guided 1,000+ sellers across Oracle, Salesforce, Royal Caribbean, LiveRamp, and Data Axle
  • 20,000+ LinkedIn followers; weekly newsletter read by GTM leaders globally
Cumai Aboul Housn

Cumai Aboul Housn

Enterprise Transformation Architect | AI & Digital Innovation

  • 15+ years in enterprise digital transformation and AI architecture
  • Co-founder of AlterSapiens and Biennale.io; filed UK IPO patent
  • Led award-winning pension fund digital transformation
  • Turns pilots into production systems that remember, adapt, and deliver ROI
What we are not

Independent. By design.

Our independence is the point. We have no tools to sell, no methodology to licence, and no incentive to recommend anything other than what the diagnostic finds.

Not this

A sales training company

Training doesn't fix broken conversations. It just runs them more efficiently. We diagnose the system, not the syllabus.

Not this

An AI vendor

We don't sell tools. We are independent of every platform in your stack. Our AI Maturity Index measures what is working, not what is licensed.

Not this

A strategy advisory

We don't produce strategy documents. We produce outcomes, and we are accountable to them. Our upside is linked to agreed KPIs.

Not this

A marketing agency

We work in the revenue system, not around it. Conversations, pipeline, AI, and operating model. Not brand, not content, not campaigns.

Signals

What revenue leaders say.

Since adopting the Conversation Operating System, territory penetration increased 15x and stakeholder engagement grew 6x, with measurable improvement in sales velocity.
TL
Tek Lubiarz
Sales Director, LiveRamp
Alex's work brought exceptional value to our sales learning academy across the international teams. Directly relevant to any organisation looking to raise the standard of their sales organisation.
GV
Dr. Grant Van Ulbrich
Global Director, Sales Transformation, Royal Caribbean
Supero and the Conversation Operating System create sustainable, scalable pipeline generation. The approach goes beyond short-term wins. It builds a foundation for long-term revenue performance.
MS
Marc Sabatini
SVP Enterprise Sales, Data Axle
Start here

Find where revenue is leaking and quantify the cost before you decide what to do next.

Supero helps B2B revenue leaders diagnose where performance is breaking down and where to focus first.

Every conversation is confidential, sprint-led, and independent of any vendor, methodology, or tool.